The professional career of Alberto Balatroni was born and developed in commercial organizations, more specifically Sales and Marketing. Over the years has taken on different responsibilities, from the role of “Store Manager” to “Head of Direct and Indirect Sales Network”, from “Area Manager” to “Chief of Sales and Field Marketing”, currently Business Consultant and Entrepreneur.
Its characteristics have led him to be frequently required to reorganization activities, launch of new sales channels, start-up of Business Units and New Companies.
The management of the sales network has always been carried out in as different ways as possible, fit for purpose and in compliance with the economics guidelines. Managed mixed and multi-channel networks, consisting of Direct Agents (Gross Distribution, Consumer Electronics, Furniture, B2B), Key Account Manager (Major Accounts and National B2B), Wholesalers and Distributors (independent specialists), Call Center (telesales) , Networks Diffusive (Tobacconists – Newstands – lottery shops), Door 2 Door.
The expertise gained in the context of start-up consists in learning the processes and methods to obtain a global vision of the market, study the processes of customer acquisition, analyze the market for a correct positioning of products/services and their prices. From the strategic vision derives the definition of targets and marketing campaigns and communication. Project and development are completed by the search for new sales channels and their contextualization within the entire commercial network, paying particular attention to the management of conflicts by promoting synergies.
While taking commitments as a management consultant, decided to start a new and exciting experience as international entrepreneur as Co-Founder of a young organization operating in the tourism market under the brand name Click Holidays and, subsequently, in the areas of energy renewables and new technologies for public administration and private companies with brands WM & C.